20 May 2020
CTM launches integrated airline reassurance data into Lightning online booking tool
As domestic travel restrictions begin to ease around the world, access to health and safety insights will be key to the resumption of business travel activity, according to global customer research conducted by Corporate Travel Management (CTM).
Countries across Europe have begun to ease border restrictions and prepare for the return of both domestic and international travellers. Reciprocal travel deals may be struck between countries with similar Coronavirus risk profiles to form a ‘travel bubble’ to allow movement between countries.
This week, CTM launched integrated airline reassurance data into its proprietary online booking tool Lightning, enabling CTM’s customers globally to view COVID-19-related airline service features alongside flight search results at the time of booking.
The airline data, powered by ATPCO’s Routehappy Rich Content, incorporates new Reassurance UPAs (Universal Product Attributes) from more than 100 airlines (representing over 70% of global flight schedules) including a number of European carriers.
The data spans health and safety measures such as airport and cabin cleaning, health screening, food and beverage hygiene, passenger and crew wellbeing, as well as flexible booking conditions.
CTM CEO UK/Europe, Debbie Carling said that CTM had prioritised the deployment of new airline data into its proprietary booking technology in response to customer feedback relating to their future travel needs.
“CTM’s customer survey data highlights the negative impact that not travelling is having on our customers’ business performance. We have taken those insights and prioritised the speedy delivery of COVID-19-related airline features into our online booking technology to ensure our customers have access to the most up to date information that supports safety and increases traveller confidence at the time of booking, and therefore supports business recovery at the earliest opportunity,” she said.
Seth Anagnostis, Head of Global Sales at ATPCO said, “It’s important to see more companies like CTM acting quickly to address the travel concerns of their customers globally and provide them with the information they need to get back to flying with maximum confidence. Partnering with CTM on their global roll-out of ATPCO’s Reassurance UPAs within the Lightning online booking tool is another step forward for consumer confidence.”
Natasha Baynes, CTM’s Marketing Manager | firstname.lastname@example.org
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